Analysis of France's attractiveness for medical tourism as a growth factor for a healthcare establishment
Context
Against a backdrop of falling revenues in the French hospital sector, directly linked to public policies to control healthcare spending, a healthcare establishment is looking for new sources of growth, with a particular focus on patients from abroad.
Objective
Define and implement a strategy to capture medical tourism.
VERTONE contribution
identification of priority targets for foreign patients residing worldwide and foreign patients residing in France, highlighting of differentiating care offers for these targets, analysis of ways to strengthen the establishment's marketing positioning in relation to its competitors, design of marketing and sales initiatives, formalization of the associated marketing budget.To find out more, contact our team
