Defining customer strategy for a B2B player
Context
Our customer wants to accelerate its transformation to maintain its position and its customer strategy. strategy.
Objective
Define the customer strategy on the following dimensions: services, loyalty, promotions, customer relations and pricing
VERTONE contribution
- Complete diagnosis of current system
- Definition of objectives, priority targets, prerequisites and customer strategy bias
- Definition of the structure of the target system and construction of several scenarios
- Financial modeling of selected scenarios
To find out more, contact our team
