Context
As part of its strategic reorganization, an energy market leader wishes to position itself in the energy renovation market in order to support its new Value Proposition.
Objective
Supporting the client in defining an offering strategy that allows them to establish a sustainable position in the energy renovation market.
The mission aimed to identify relevant market opportunities and business models, compare different entry strategies based on their potential, risks, and required investments, and then develop a two-year launch roadmap. It was also intended to identify and select the technical partner necessary for the operational deployment of the offering.
Our approach
Our approach unfolded in several stages:
- Conducting a market study on energy renovation: regulatory context, customer expectations, mapping of stakeholders and business models, focus on the products and services offered.
- Presentation and evaluation of possible strategies for our client on the market via a matrix (level of risk, investment, margin and time to market).
- Development of the 2-year energy renovation offer strategy and validation with the General Management.
- Drafting specifications for the search for a technical partner in the implementation of the offer strategy.
- Evaluation of candidate partners and selection for final contracting.
Results
- Delivery of a market study on energy renovation and specific products with a list of possible entry strategies for our client.
- Construction and presentation of the energy renovation supply strategy for 2024-2026.
- Drafting specifications for the search for an external partner.
