Deployment of a new brand and visual identity for a leading transport company
Context
The customer wanted to roll out its new brand and visual identity, after redesigning it as part of its strategic plan.
Objective
Develop a visual identity and brand strategy that is more attractive, unique, legible and impactful in its various markets worldwide.
Formalize internal and external communication tools to publicize the launch of the new brand.
Manage all actions related to the rebranding project.
VERTONE contribution
- Secured the launch of the new visual identity roll-out project in just two months, with over 200 subsidiaries in France and abroad.
- Coordination of in-house teams and agencies to create an effective synergy for the realization of the various essential communication elements.
- Creation of an internal and external communications plan.
- Design of key Brand deliverables (Brandbook, visual charter and moodboards, editorial charter, publication charter, digital charter, brand signature).
- Group and subsidiary rebranding diagnostics.
To find out more, contact our team.
