Design of a digital platform for positive-impact services in the Housing sector
Context
The customer wants to set up a digital platform to help residents achieve a more positive habitat, by providing them with a range of services backed by its brands' loyalty programs. These services are designed to help residents move towards a more sustainable Habitat..
Objective
Emerge and build the value proposition of these positive-impact (free) services that meet important needs for local residents, so that they can be used on a large scale by them.
VERTONE contribution
- Identification of customers' needs in the field of sustainable housing through an ethnographic study; prioritization of the most useful services for residents.
- Definition of the characteristics and target path of the 3 selected value propositions, their adoption levers and key success factors
- Modeling the end-to-end target customer experience on digital environments
- Presentation and validation by the Strategic Committee of the prioritized value proposition based on a customer panel and a quantitative study.
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