Opportunity study and design of a new in-store mobile application for a major cosmetics player
Context
Against a backdrop of transforming physical stores, this major player in the cosmetics industry wanted to improve the in-store experience for its customers with a new application.
Objective
Design a new in-store mobile application.
VERTONE contribution
Definition of user needs through focus groups with customers and beauty consultants, prioritization of functionalities into 3 distinct batches in agile mode, definition of the MVP (minimum viable product) by creating mock-ups, choosing the device, selecting the application development partner, deployment of the application.
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