Framing the dematerialization of a flagship vignette sales operation for a major retail chain
Context
Our customer has been offering some years, our customers have several operations "vignettes"per year allowing them to to benefit from top brand products at highly reduced prices by collectcollecting stickers to stick in a collector at each their at the checkout. These operations a real success with customers, and are a major driver of spending growth. growth for the chain. Our customer wishes to dematerialize its operations in order to improve the customer experiencein-store processes, the ROI of these operations and to be able to better exploit customer data.
Objective
Quantify the potential gains/losses linked to the dematerialization of these operations
Framing possible scenarios for dematerializing operations
VERTONE contribution
- Quantitative analysis of the customer base (beneficiaries and non-beneficiaries) to assess potential gains and losses
- Worldwide benchmarking of paperless vignette operations
- Framing possible solutions
- Formalize omnichannel macro customer journeys and define the principles for studying the technical feasibility of the preferred scenario and the associated project
- Carry out a customer survey to validate the preferred scenario and associated obstacles
- Preparation of validation documents for the CODIR
- Preparing for deployment (structuring the project team, defining workstreams and bodies)
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