VERTONE Food distribution consulting firm

Case studies

Multi-sector benchmark in customer relations

Multi-sector benchmark in customer relations

Context

Before starting to think about the target customer relationship to propose, a major retailer wants to know about best practices on the market and understand the performance and investments made by "best in class" companies..

Objective

Produce a multi-industry benchmark of best practices in customer relations.

VERTONE contribution

  • Production of a multi-industry study presenting best practices in market customer relations and the investments to be made in-house.
  • Sharing VERTONE's convictions on major trends in customer relations up to 2025

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Studies

The marketplace as a differentiation lever: what are the challenges for retailers?