Launch of a new Social Selling ditribution channel
Context
The customer wants to develop a new online distribution channel, social sellingcombining recommendations by independent consultants and online ordering, to expand into new markets.
Objective
Structuring the value proposition
Define the ideal customer/collaborator experience at each stage of the lifecycle (brand & product discovery, purchase, etc.)
Identify best practices for developing this distribution channel, recruit & manage consultants and align sales strategy with retail strategy
VERTONE contribution
- Structuring the target distribution model & developing a value proposition
- Building customer & employee personas
- Mapping of customer and employee paths and internal processes to be implemented in CX Blueprint format
- Writing of 3 white papers on best practices to address the main issues of the new distribution channel: recruiting & motivating salespeople and aligning sales strategy with retail strategy
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