Redesign of a mobile e-commerce application
Context
Our customer's mobile application was aging and did not offer an optimal user experience which meant that the proportion of e-commerce purchases e-commerce purchases on the application and a much lower conversion rate than the standards observed on the market.
Objective
Design and launch a new, functional e-commerce application under tight deadlines
VERTONE contribution
- Framing of the new App selection of integrator, definition of MVP scope, definition of UX/UI principles (including design and functional benchmarking of competing applications), definition of organization in Agile mode (Scrum method).
- App realization :
-
- App design with business stakeholders and the Designer, drafting of US, management of the implementation team (including participation in agile ceremonies), functional prioritization and arbitration, acceptance.
-
- Framing and implementation of a test with beta testers and customers: definition of test principles, production of communication materials, operational management of the test (contact, feedback follow-up, etc.).
-
- Deployment of the App : construction of a progressive deployment plan and associated communication plan
To find out more, contact our team
