Strategic and operational framing of a real estate developer's CRM project
Context
As part of a drive to modernize its customer relations, a property developer launched a program grouping together several transformation projects, including the implementation of a CRM tool to engage its customers.
Objective
Help customers define their CRM requirements and prepare for deployment in agile mode.
VERTONE contribution
Identification and prioritization of business needs, definition of CRM project challenges, identification of useful data, formalization of customer KPIs, validation of the target CRM system (functional scope, CRM data, IS architecture), drafting of specifications and launch of the integrator call for tenders, development and validation of an organizational structure for implementation in agile mode.To find out more, contact our team.
