Opportunity study on the launch of a public marketplace for the sale of fruit and vegetables in short circuits.
Context
Our customer, a player in the urban logistics sector, was looking to develop diversification activities, and wanted to investigate the market for short food circuits, considered a priori relevant given its growth dynamic and brand positioning.
Objective
VERTONE was commissioned to confirm this strategic intuition, and to identify supply positions and business models proving that there is a real interest in creating a business based on short food circuits.
VERTONE contribution
Detailed analysis of the short food circuit market and internal diagnosis, positioning scenarios, framing of a marketplace offer with the associated business plan, then detailed framing of pilots in 2 test markets, in Nantes and Grenoble.To find out more, contact our team
