Support for a car manufacturer in implementing a Master Data Management (MDM) project
Context
The customer, a benchmark automotive manufacturer in France and abroad, wanted to make the customer/prospect relationship and experience a major strategic challenge for its 5-year strategic vision. This vision has been translated into a number of projects designed to meet this ambition: understanding the value inherent in data, anticipating omni-channel customer journeys, positioning the Group in terms of Big Data...
Objective
Benefit from strategic support in scoping and deploying a worldwide Master Data Management project based on a single customer repository.
VERTONE contribution
Definition of the project's business model by identifying the main areas of value creation for the Group in the short, medium and long term (in conjunction with the business lines), support for the Data Department, in particular for internal and external data sharing, implementation of a change management strategy (new roles, business lines, tools) in order to place data at the heart of the business lines, creation of a project management and governance system, management of the international deployment strategy and synchronization with other Group projects.To find out more, contact our team.
