Change management support for a food retailer as part of the implementation of a new e-commerce activity.
Context
A long-standing distributor of organic products, our customer decided to launch an e-commerce activity in its network, moving from a Brick & Mortar model to a mixed model integrating distribution via the digital channel.
Objective
In parallel with the technical and operational deployment of the business, VERTONE is called in to support the business units during the transition phase, and to help employees and managers make the transition.
VERTONE contribution
- The main cultural obstacles have been overcome thanks to a clear understanding of the challenges and expected benefits of e-commerce.
- New procedures and new business gestures have been formalized and deployed to ensure that store staff get to grips with the new tools.
- The system was built around ambassadors within the network to win the support of stores and support the roll-out plan.
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