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The marketplace as a differentiation lever: what are the challenges for retailers?
[get_post_content from=commerce content_type=abstract ]
Reindustrialization will not take place solely in factories. It will also depend on companies’ ability to transform their marketing and sales functions into true drivers of competitiveness. Why? French industry is undergoing a historic transformation: accounting for 17.2% of GDP and with an investment plan of 35 billion euros by 2030, […]
When a family chooses a shopping center on a Saturday morning, it’s not the number of points they’ve earned or the latest coupon that makes the difference. They’re looking for simplicity: finding a parking spot without driving around for ten minutes, keeping their kids entertained, enjoying an unexpected event, or simply having a good time. For […]
With households holding more than €7 trillion in financial assets—a record high—French savings are undergoing profound changes. The decline of regulated savings accounts, the strong resurgence of life insurance, the rise of ETFs, and the growth of digital assets: individuals are becoming more discerning, seeking diversification, performance, and purpose. In this context, the […]
