Agriculture
Strategy and transformation consulting for the agricultural sector: building sustainable, resilient performance
Between ecological transition and financing: a balance to be invented
The world of agriculture is undergoing a number of challenges and changes.
The sector is in a fragile economic situation, with producers not always receiving a fair share of the price paid by consumers, and is therefore seeking a virtuous economic model for all stakeholders.
The agricultural sector, responsible for a fifth of total greenhouse gas emissions in France, needs to rethink its model by adopting new, more sustainable practices: reduction of chemical inputs, crop diversification, longer rotations, agroforestry, local production, etc...
Consumer expectations are evolving towards "better eating", prompting the agricultural world to transform itself and offer new approaches (organic, fair trade, made in France, short circuits, locavorism, product history, limiting waste, etc.).
Our solutions to strengthen your impact, from field to transformation
Define a clear, collective and meaningful agricultural strategy
Vertone can help you win market share and secure your long-term development. We analyze your markets and sectors, define your positioning and translate it into a strategic plan, whether you're a cooperative, a trader or an agricultural enterprise. We mobilize your internal and external stakeholders to unite your eco-system in support of your development.
Improve the distribution of your offers and the sales performance of your teams
Your value chain is made up of multiple players. The advent of multi-channel sales is revolutionizing the distribution of products and services, as well as business relationships.
Vertone brings you benchmarks from a wide range of B2B distribution sectors, enabling you to improve your distribution practices (new physical and digital distribution channels) and your sales business models (changes in sales professions, sales force organization, route optimization, sales team leadership, etc.).
Transforming and supporting change in your teams and those of your customers
The digitalization of the sector is impacting your practices and your relationship with your ecosystem (marketplaces, digitalization of customer relations, omni-channel evolution of commerce).
Vertone supports you in your digital transformation by defining your roadmap: portfolio of projects or equipment (OAD, sensors, traceability tools...), necessary investments, governance and management of the transformation) as well as change management with your stakeholders (customers, employees, suppliers).
Strengthening local value chains and value creation
Adapting to new consumption patterns requires innovation within the agricultural value chain. Vertone can help you design new offers and services, and create new revenue models that ensure a better distribution of value within the chain and between players.
We support the development of differentiated supply chains (organic, HVE, red label), the development of local know-how... We lead working groups in co-construction with industry players (farmers, cooperatives, manufacturers, distributors). We can work on improving your relations with the upstream agricultural sector (farmer-customer approach, etc.).
Fully integrating CSR and environmental issues
The integration of CSR issues, driven by more stringent regulations, is forcing you to modify your practices or services. Vertone can provide you with practical support on CSR issues (low-carbon strategy, GHG bonus, traceability policy), taking into account both public policies/regulations and the expectations of society as a whole.
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