Commercial real estate
Commercial real estate: supporting property companies in their key transformations
Faced with the redefinition of uses, environmental pressure, the evolution of retailing and rising customer demands, retail property companies are called upon to reinvent themselves.
Vertone supports real estate companies of all sizes in transforming their business model, enhancing the value of their assets and optimizing their performance, with an approach that combines strategic vision, operational excellence and customer focus.
Real estate: a sector in need of reinvention to meet new expectations
Retail real estate is undergoing a profound structural transformation, driven by rapidly changing consumer habits, the rise of e-commerce and the fragmentation of purchasing paths. Visitors now expect much more than just a place to shop: they are looking for experiences, meaning, diversity, and consistency between brand promises and social commitments.
At the same time, real estate companies have to deal with intensifying regulatory requirements (CSRD, APER, energy standards), growing pressure on operating costs, and the imperative of transitioning to more sustainable, sober and resilient models.
In this context, real estate companies need to combine site appeal, economic performance, balanced relationships with retailers and visitor satisfaction, while at the same time transforming their assets and organizations in a sustainable way.
Vertone mobilizes its expertise in strategy, marketing, customer relations, data and CSR transformation to support real estate companies at every stage: from clarifying positioning to operational implementation, through the design of omni-channel customer experiences, the development of innovative services and the structuring of ambitious CSR roadmaps.
Our solutions for commercial property companies
Structuring a clear, differentiating land strategy
In a context of profound transformation, real estate companies need to assert their vision, clarify their promise and manage their portfolios with rigor and agility. It's no longer just a question of managing square meters, but of creating high-performance places with a sense of identity.
Examples of projects we have worked on:
- Defining the real estate company's raison d'être, values and brand strategy
- Differentiating strategic positioning of assets (shopping center, retail park, urban gallery, etc.)
- Segmentation of the asset portfolio and management of asset roadmaps
- CAPEX / OPEX optimization and investment strategy
Deploy an experience- and loyalty-oriented BtoC marketing strategy to create value beyond the act of purchase
Consumers now expect fluid, personalized and engaging experiences. It's essential to build an omnichannel relationship with them, leverage customer data and offer high value-added services.
Examples of projects we have worked on:
- Defining the BtoC concept: customer promise, itinerary, ambience and on-site experience
- Development of omnichannel relationship strategy (CRM, marketing campaigns, relational pressure)
- Enhancing and monetizing customer data (marketing data, behavioral analytics)
- Design and deployment of visitor loyalty programs
- Development of new services to enhance the on-site offering (lockers, coworking, events, etc.).
Rethink BtoB relations with retailers and chains, by establishing lasting partnerships
Retailers are no longer mere leaseholders: they are full stakeholders in the attractiveness of a site. VERTONE supports real estate companies in structuring a fluid, engaging and business-oriented BtoB relationship.
Examples of projects we have worked on:
- Definition of the BtoB offer and the commercial promise for retailers
- Merchandising mix strategy and sales promotion
- Partnership policy between real estate and brands: support, differentiation, co-development
- Development of a prospecting roadmap and creation of marketing kits
- Digitization of rental management and exchanges (sales data collection, digital tools)
Optimize site operating performance and enhance service quality
To meet the growing demands of cost control, operational efficiency and retailer satisfaction, real estate companies need to structure their operations and professionalize their management. Vertone supports teams in their efforts to improve performance and develop the associated business processes.
Examples of projects we have worked on:
- Reorganization of on-site teams: roles, responsibilities, skills development
- Overhaul and optimization of operational processes (maintenance, sales management, retailer relations)
- Setting up systems to measure merchant satisfaction and quality control
- Continuous improvement and deployment of digital operational monitoring tools
Steering an ambitious environmental and social transformation
Real estate companies need to structure a credible and operational CSR approach, in response to new regulations, societal expectations and climate challenges. This transformation is also a lever for creating value and attractiveness.
Examples of projects we have worked on:
- Raising awareness of CSR issues among our teams
- Structuring and steering a CSR roadmap: vision, indicators, action plan
- Compliance with standards and regulations: CSRD, GTB, APER, tertiary eco-energy...
- Reducing sites' environmental footprint: energy, waste, mobility
- Sustainable service quality and relations with retailers
Focus on ...
Further information
Case studies
Insights
Do you have a project in mind?
Contact us now for more information!
