Sales
Sales strategy consulting: tips to boost your sales
Vertone supports you from the strategy to the implementation of your sales policy, thus contributing to the development of your sales. We provide consulting services to help you define your sales strategy, strengthen your sales performance and manage the transformation of your sales organization.
Why rethink your sales strategy today?
Competitive intensity, digital solutions and customer demands are challenging companies' B2C and B2B sales strategies.
Our consultants help boost your sales by activating your main levers of action, from prospecting for new customers to reselling to existing customers: sales network, sales time, sales methods and sales action plan.
Vertone helps companies optimize their sales performance by structuring a coherent and effective omni-channel approach. This includes designing new distribution models, optimizing sales network meshing and improving conversion tunnels. Vertone helps to define the role of each channel, to align objectives and remuneration, and to adapt paths according to customer profiles.
Support also includes the development of sales 4.0 postures and tools, as well as precise performance management. At the same time, Vertone designs targeted sales action plans, allocates objectives by area, offer or service, and mobilizes the necessary resources (communication, promotion, training).
Finally, the approach includes the detection of acquisition and loyalty potential, and the implementation of lead generation strategies across all channels, from SEO to affiliation.
Vertone's approach to business strategy consulting
Deploy a high-performance, customer-focused B2C sales strategy
In B2C, the sales strategy is based on direct sales to customers or through a distribution network.
Whether your sales channels are digital, physical or mixed, we help you define sales strategies that meet your sales objectives: distribution network animation, store concepts, product promotion, sales methods, sales force motivation, lead generation, clienteling, bounce-back on incoming contacts, conversion tunnel, CRM.
Designing and managing a value-creating B2B sales strategy
In B2B, the sales strategy is based on animating a network of direct sellers or distributors.
Whatever the sales channel, we help you define sales strategies that meet your sales objectives: sales time, sales methods, sales force motivation, business partner program, key account approach, lead generation, conversion tunnel, CRM, artificial intelligence for sales.
Successfully market products and services with a targeted strategy
Go to market" involves rolling out the sale of new products and services in the field.
In this context, we support you in all the stages of a successful market launch: customer targeting, value proposition, logistics deployment, external communication, internal communication, briefing and training of sales teams, incentive programs, pricing, customer service, after-sales service and parameterization of sales and reporting tools.
Structure and execute a sales action plan aligned with your objectives
The sales action plan is the operational expression of the sales strategy. It is generally drawn up once a year, and lists all the sales actions to be implemented.
We support you in the implementation of your sales action plan: setting objectives, priority customers, priority products, priority sales networks, operational actions by customer/product or network objective, budget allocated to the various promotional actions, communication and sales network remuneration.
Optimize sales performance through a continuous improvement strategy
Sales performance is measured by sales management indicators. Analysis of these indicators, based on various benchmarks, provides an assessment of an organization's performance: sales, margin, customer acquisition costs, number of leads generated, use of sales time, conversion rate, share of cross-selling and up-selling, customer satisfaction, etc.
We work with you to optimize your organization's sales performance: sales strategy, sales organization, sales cycle management, sales monitoring and sales methods.
Enhance the efficiency of the sales organization and define a motivating remuneration strategy
The success of a sales strategy often depends on the quality of its execution, both in terms of the sales organization defined and the remuneration of sales staff. We can help you develop your national and international sales organizations.
We can help you define the right level of remuneration for your sales force to market your products: bonus, salary, other benefits paid according to the achievement of sales targets.
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