Pierre Brun, Partner at Vertone, shares his analysis of the rise of Temu and Shein, and their impact on French retailers.

Audrey Ohnona, Senior Manager at consulting firm VERTONE, shares her expertise on connected lockers.

Charlélie Bensoussan, Partner at consulting firm VERTONE, shares her expertise on the benefits of retailer loyalty programs.

Arnaud Viody, Partner at consulting firm VERTONE, explains in this article the importance of considering the consumer, the individual and the human in order to create coherent new value propositions.

Delphine Jallat, Manager of consulting firm VERTONE, explains in this article that there are solutions to the growing problem of food insecurity in France.

Discover Vertone Partner Pierre Brun's analysis of the power of subscription in retail!

Sébastien Mahieux Bibé, senior partner in charge of Vertone's Financial Services practice, is categorical: "The diversification strategy is in the best interests of the profession. It makes sense for the client and for the CGP himself".

"The brand must succeed in seducing young people by playing on social networks with influencers. It's a lever that hasn't been used enough to date," says Pierre Brun, Associate Director at VERTONE.

"Young women aged 15 to 25, their new target, can potentially be their former customers," confirms Sinda Ohanessian, lead fashion and luxury manager at VERTONE.

"The challenge is to find out whether Parisians, who may occasionally visit Action in the provinces, will embrace discounting in their daily lives," explains Pierre Brun, retail expert at VERTONE, to Le Figaro.

According to management strategy consultancy VERTONE, 39% of online shoppers have already returned a package purchased online. Yet many e-retailers also seek to dissuade customers from making excessive purchases, with the intention of returning most of them.

"It's all a question of knowing whether Parisians, who may occasionally visit Action in the provinces, will adopt the discount concept in their daily lives", said Pierre Brun, retail expert at VERTONE, in April.