Brands & Consumer Products
Accelerating growth for brands & FMCG products
The FMCG sector is undergoing a major transformation: pressure on margins, new customer expectations (quality, sustainability, transparency), changes in retailing and accelerated digitalization. To remain competitive, manufacturers and retailers must reinvent their growth strategies and business models.
Vertone, a strategy and transformation consultancy, supports FMCG players in their RGM optimization, sales force reengineering, category development plans, and acceleration of new distribution channels. Our ambition: to help FMCG leaders succeed in their digital and organizational transformation, combining sustainable performance and enhanced customer experience.
A sector in the throes of change: margins under pressure, new customer expectations and transformation of distribution channels
The FMCG sector is undergoing an unprecedented transformation. Consumers are now looking for products that combine quality, fair pricing, transparency and social responsibility.
Against a backdrop of inflation and logistical tensions, margins are being squeezed, while digitalization is changing purchasing patterns and distributor relations. Sustainability is also becoming a strategic issue, impacting sourcing, supply chain and marketing. To remain competitive, manufacturers and distributors are acting on several levers: adapting their offer and enhancing the value of their brands, optimizing their RGM strategy and sales forces, securing logistics flows, and fully integrating CSR into their products and business models.
These challenges call for ambitious transformation plans. Vertone helps FMCG and retail players rethink their business models, accelerate growth and build sustainable, customer-centric performance.
Our solutions for the sustainable performance of your brands
Optimize your RGM & sales strategies to drive profitable growth
In a context of inflation and pressure on margins, mastering the levers of price, promotion and assortment is key to preserving your competitiveness. Vertone can help you define and deploy tailor-made RGM strategies, combining customer appeal and economic performance.
We help you segment your offers, fine-tune pricing and promotions, and activate the right sales levers to maximize profitability while reinforcing your brand image.
Build joint business plans and differentiated category plans with your distributors
Now more than ever, brand-retailer collaboration is a key success factor for adding value to your categories and gaining market share. Vertone helps manufacturers build effective joint business plans, based on co-construction and the creation of shared value.
We can also help you draw up differentiated category development plans, integrating customer expectations, consumer trends and the objectives of your distribution partners.
Reinventing the organization and performance of your sales force
Sales efficiency depends on optimal sales force organization, aligned with your strategic priorities and those of category management. Vertone helps you structure your teams by defining relevant objectives and monitoring appropriate KPIs.
We support you in transforming your management methods and organization to strengthen your field coverage, improve sales productivity and enhance the quality of your distributor relationships.
Define and accelerate your distribution strategy to capture new growth drivers
New distribution channels represent a strategic growth driver for brand and FMCG players (e.g. CHR for the agri-food sector). Vertone can help you define your strategy, map your market and identify high-potential segments. We'll help you deploy a targeted and effective approach, capable of accelerating your market share in this channel and developing solid partnerships.
Managing strategic transformations that create sustainable value
Changes in the industry require more than incremental optimization: they call for a rethinking of business models, organizations and value propositions. Vertone supports senior management in the design and execution of ambitious transformation programs, combining strategic vision with measurable results. Our aim: to build sustainable performance and profitable growth, serving customers and teams alike.
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