Distribution
Retail consultancy: accelerating sales performance
Vertone works with food retailers across all channels, and with specialist retailers in all vertical sectors (cultural goods, household appliances, furniture & decoration, DIY & gardening, sports, textiles, beauty). In a fast-changing sector, marked by changes in usage, competitive pressure and heightened demands in terms of performance and sustainability, Vertone works on all the levers of transformation.
Whether it's imagining new business models, optimizing sales performance, reinventing the customer experience or steering digital, AI and CSR transformations, the firm mobilizes a data-driven approach focused on end-customer needs. Our in-depth knowledge of retail issues, combined with in-depth expertise in strategy and marketing, enables retailers to design and deploy concrete action plans to meet today's challenges and build sustainable growth.
The changing face of distribution: new challenges, new opportunities
The food and specialized retail sectors are undergoing unprecedented structural change. Faced with pressure on margins, historical models are evolving towards more compact, more agile formats, better adapted to new uses.
At the same time, the acceleration of digitalization is redefining customer journeys: omnichannel, the rise of e-commerce, data-driven personalization, and the gradual integration of artificial intelligence.
These transformations are accompanied by heightened demands in terms of responsibility: transparency, sobriety, local sourcing and CSR commitments are becoming levers of trust as much as of differentiation.
This triple movement - streamlining formats, digitizing experiences and lasting commitment - calls for an in-depth overhaul of distribution models.
Vertone supports retailers in this transformation by mobilizing cross-disciplinary expertise in strategy, marketing, data and customer experience to build responsible and resilient growth trajectories.
Our solutions to meet your challenges
Identifying tomorrow's growth drivers
Against a backdrop of rapid change, Vertone helps specialist retailers redefine their growth strategies: market segmentation, targeting, value proposition, new business models. Thanks to our in-depth knowledge of customer habits and expectations, we can help our customers identify relevant growth drivers and build sustainable, differentiating strategies.
Supporting distribution networks in their transformation
Deploying a network strategy means supporting concrete change in the field. Vertone helps retailers to structure effective deployment plans, adapted to their outlets, by mobilizing their teams. Pricing, services, promotions: we ensure that local implementation is well-equipped, progressive and sustainable, thanks to training, co-construction and managerial support.
Developing customer value over the long term
With acquisition costs on the rise, loyalty is becoming a strategic and profitable lever. Vertone helps retailers design sustainable loyalty strategies, combining perceived value, quality of experience, customer relations and community involvement. Thanks to a data-driven, customer-centric approach, we activate the right levers to reinforce brand preference and optimize sales performance.
Boosting sales performance: activating the right levers for customer vision
With margins under pressure, optimizing sales performance requires fine-tuned management of all levers: price, offer, private label, promotion and clienteling. Vertone supports retailers in defining integrated strategies, combining customer analysis, benchmarking and field tools to activate the right levers, with iso-generosity, and maximize conversion, customer value and consistency with the brand promise.
Making CSR a strategic lever for differentiation and performance
In an environment marked by more demanding consumers in terms of environmental and social impact, retailers need to offer a responsible and coherent model. Vertone supports them in integrating CSR at the heart of their customer strategy, by redesigning their offer, developing responsible sales mechanisms and promoting their commitments. The aim is to reconcile impact, performance and a differentiated customer experience.
Generative AI & data: performance catalysts for commerce
At a time when customer expectations are evolving towards greater ethics and responsibility, Vertone helps retailers integrate CSR at the heart of their strategy. We combine impact and performance to build responsible, coherent and differentiating customer experiences.
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