Technology, Media & Telecoms
Media & Telecom Consulting: supporting a sector in perpetual reinvention
In a media world faced with audience fragmentation, pressure on monetization, the search for growth relays and the omnipresence of AI, Vertone supports operators, audiovisual groups and advertising agencies in redefining their value propositions, optimizing their organization and creating differentiating experiences that add value to their content.
By combining digital transformation, operational excellence and economic performance, and thanks to the strategic use of data, we anticipate usage, integrate societal, technological and regulatory issues, and transform change into a lever for sustainable growth.
Fragmentation of uses, pressure on models and the rise of AI
The media and telecoms sectors, veritable laboratories of major economic and digital change, continue to outpace other sectors in the recomposition of business models.
On the media side, consumption is fragmenting: mobile dominance, the rise of short formats and on-demand uses (SVOD, podcasts), the decline of linear media, new entrants.
The battle for attention is intensifying in the face of global platforms, while distrust of advertising and institutional content, and the proliferation of fake news, call for transparency, accountability and brand safety.
Premium and exclusive content are becoming strategic, but their rising cost is driving alliances and hybrid models (AVOD, FAST).
In this context, the ability to build qualified user bases and monetize data becomes critical.
For telecoms, the price war and saturation are weighing on profitability, while investment in fiber and 5G remains massive.
Monetizing networks, optimizing the store base, steering by customer value and AI to automate and personalize are key to restoring margins.
In both worlds, data and AI are emerging as essential levers for innovation and the creation of sustainable value.
Our solutions for creating value in a constantly changing ecosystem
Rethinking organizations in the age of digital, AI and responsibility
The transformation of media and telecoms professions is part of a profound dynamic, driven by digitalization, automation and the challenges of responsibility, in the age of AI.
Vertone assists groups in defining master plans for transformation, optimizing organizations, processes and tools, in particular for functions linked to content management, from acquisition to production, including rights, programming and broadcasting.
The impact of AI is analyzed to anticipate changes in skills and practices, while guaranteeing reliable, transparent information that complies with ethical and regulatory requirements.
This transformation also integrates a mission of inclusion: guaranteeing equitable access to content, combating the digital divide and preserving the diversity of viewpoints. By combining technological innovation, operational performance and social responsibility, our customers strengthen their legitimacy and their ability to project themselves in a changing environment.
Building ambitious development strategies in a changing world
In a reshaping media landscape, marked by content convergence, pressure on business models and changing usage patterns, players need to rethink their growth trajectories.
Vertone supports general management in identifying strategic relays: anticipating market changes (TV, SVOD, data), modeling opportunities, leveraging assets and exploring new territories, whether geographic or segment-based.
This approach is based on a detailed reading of competitive dynamics, consumer behavior and the specific characteristics of each player, whether in terms of values, assets or positioning, in order to define robust development plans and truly differentiating positioning.
It aligns long-term vision, relevant offerings and operational execution, in an environment where strategic agility is becoming a key competitive factor.
Structuring high-performance content distribution systems adapted to new uses
With the multiplication of channels, the evolution of uses and the rise of platforms, content distribution is becoming a strategic lever for enhancement and differentiation.
Vertone helps media and telecoms players define their distribution strategy, by mapping distribution ecosystems, analyzing partnership models and identifying opportunities for pooling or diversification.
Missions cover the framing of new cross-selling offers, the development of partnerships with distributors and the management of projects linked to the emergence of new media.
This approach optimizes audience coverage, reinforces channel control and secures value creation in a constantly changing ecosystem.
Deploy innovative, high-engagement offers tailored to platforms
The rise of digital platforms is profoundly transforming the way content is accessed and monetized.
Vertone supports media and telecom players in their strategic positioning in these environments, whether for editorial platforms, transactional services or social channels, taking into account their historical assets, brand ambitions and user expectations.
Missions cover the framing of digital offers (freemium, enriched content), optimization of the user experience via UX/UI approaches, and experimentation with new formats through test & learn approaches.
This approach strengthens the relevance of digital devices, aligns editorial innovation with usage performance, and secures value creation in a constantly evolving ecosystem.
Develop audience and customer value and build loyalty over time
Against a backdrop of fragmented usage and pressure on revenues, the ability to develop the value of audiences and customer bases is becoming a strategic challenge for media and telecoms players.
Vertone supports its customers in understanding their audiences and customers, mapping customer value, defining acquisition, conversion and retention plans, and optimizing user paths.
Our missions include advanced approaches to segmentation and behavioral scoring, as well as the framing of personalized, performance-oriented omnichannel CRM strategies. Our data analyses, particularly of generosity distribution, enable us to align relational investments with the real potential of audiences and customers.
Our approach strengthens loyalty, limits churn and maximizes the contribution of each segment to value creation.
Optimize sales organizations and processes to boost profitability and growth
Against a backdrop of pressure on revenues and the transformation of distribution models, sales performance is becoming a key competitive lever for media and telecoms players.
Vertone supports management teams in optimizing sales organizations, structuring offer catalogs and developing new propositions for advertisers and partners.
Our missions include supporting the repositioning of advertising agencies, analyzing distribution performance, whether physical or digital, and identifying opportunities for growth or rationalization in the various distribution channels of telecom operators.
This approach aligns sales strategy, operational efficiency and asset valuation, optimizing volume/value balances and strengthening the ability of teams to drive performance in a competitive and constrained environment.
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