Leisure & Entertainment
Capture, engage, retain: the new challenges facing players in the leisure and entertainment sector
The leisure, culture, sports, games, parks and entertainment sector is evolving rapidly, driven by new customer expectations: personalization, immediacy and immersion. These developments are challenging players, requiring them to capture attention, enrich the customer experience, build loyalty among their targets, and even evolve their business model. Vertone's customer-focused approach enables us to help industry players design effective, differentiating strategies.
When every moment counts: rethinking leisure in the age of the instantaneous and the emotional
Museums offering immersive augmented reality tours, theme parks incorporating new sensory experiences, hybrid sporting events combining the physical and the virtual: leisure activities are reinventing themselves at high speed.
Driven by accelerated digitalization, players must combine technological innovation with environmental responsibility, in a context where every experience must be both memorable and sustainable.
Rising expectations in terms of personalization and immediacy are pushing us to rethink traditional models.
In this changing landscape, the integration of responsible gambling practices is also becoming a key issue in guaranteeing a safe and ethical gaming experience.
Vertone supports this transformation by helping players to design hybrid, engaging and responsible offers, capable of appealing to ever more demanding audiences.
Our solutions for the sports, leisure and entertainment industries
Imagining new visitor paths
We help museums, parks and stadiums design immersive, personalized visitor experiences that are both visitor-centric and easy to implement. Through customer and employee analysis (surveys, observations, benchmarks), we identify levers for improvement at every stage, to deliver engaging, inclusive and sustainable experiences that generate value and loyalty.
Deploying a CRM strategy to boost customer loyalty
Building customer loyalty means creating a lasting, personalized bond. At Vertone, we help leisure industry players structure their CRM strategy: customer data analysis, fine-tuned segmentation, tailored offers (subscriptions, loyalty programs), targeted relational animation and AI to personalize customer journeys. Our aim: to transform CRM into a lever for commitment and lasting customer relationships.
Rethinking the digital and mobile experience
We guide leisure industry players in transforming every digital touchpoint (website, app, ticketing system, kiosks) into a lever for engagement and personalization. Audits, identification of irritants, technological recommendations: our approach combines usage analysis, business challenges and digital restraint to make digital a gas pedal of satisfaction and loyalty.
Manage sales performance and visitor numbers
Vertone helps leisure industry players to manage their performance through tailor-made dashboards: tracking visitor numbers, revenues and customer satisfaction. Our approach combines data analysis, distribution channel optimization and targeted recommendations to maximize profitability, anticipate peaks and boost sales performance.
Integrating CSR and sustainability issues into the leisure offer
We help players in the leisure industry to integrate CSR in concrete and visible ways: eco-design, ESG indicators, transparent communication, raising public awareness.
Our approach promotes sober, inclusive and responsible experiences, while preserving quality. We also support the creation of engaging content and activations to anchor these commitments in each journey.
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