Health
Healthcare: supporting the transformation of a vital sector
Vertone can help you define and activate strategies to anticipate changes in the sector, and assert your role as a key player in healthy living.
A healthcare sector facing major challenges that call for adapting organizations and services
Faced with an aging population, rising chronic disease rates and increasing pressure on healthcare system resources, the healthcare sector is faced with major structural challenges.
Prevention, coordination, continuity and access to care are at the heart of the issues, as are the attractiveness of the professions and the need to strike the right balance between the progress offered by data digitization on the one hand, and the protection of healthcare data on the other.
These dynamics require us to rethink our offerings, organizations and partnerships in order to build a system that is more efficient, more flexible and closer to patients' needs.
Against this backdrop, Vertone supports healthcare organizations in their transformations, focusing on innovation and listening to users in order to strengthen their impact, particularly in the regions.
In addition, Vertone supports companies, laboratories, startups and other innovative players in the sector in launching and deploying new healthcare offerings, helping them to define their strategy, design differentiating services and respond to concrete user needs.
Our solutions for boosting the impact of healthcare players
Putting innovation and design at the heart of continuous improvement of the patient experience.
In a constantly evolving sector, improving the patient experience has become a strategic challenge for healthcare establishments. Vertone supports public and private players in streamlining care pathways, by mapping existing pathways, identifying friction points and mobilizing methodologies focused on patients and their caregivers.
Thanks to a service design approach based on listening to users, we are able to co-construct concrete solutions, adapted to actual usage and specific local conditions. Our interventions help to enhance perceived quality, optimize waiting times, and facilitate the appropriation of services by patients.
By integrating innovation into continuous improvement processes, we help facilities to develop smoother, more humane and more efficient care paths. This transformation also helps mobilize teams around a shared vision of service quality and patient impact.
Rethinking healthcare offers and services to meet the sector's current and future challenges
Faced with changes in the healthcare sector, between digitalization, changing user expectations and regulatory pressure, players need to rethink their offers and services.
Vertone supports startups, SMEs, software publishers, service providers, as well as major groups, federations and public operators in structuring and launching their offers.
We help you clarify your value proposition, define your positioning, analyze your competitors and build your marketing strategies. Our approach combines sector expertise, in-depth user knowledge and an understanding of market dynamics.
We help you test your models, adjust your services and activate the right growth levers. By integrating regulatory issues and the specificities of the sector, we support you in the deployment of relevant, differentiating and sustainable offers.
Helping healthcare professionals develop their business and partnerships
Developing business in the healthcare sector requires a strategic, targeted approach. Vertone helps players to define their sales strategy, build effective action plans and formalize sales pitches tailored to their various contacts: healthcare establishments, care professionals, local authorities and distributors.
We also facilitate access to public procurement by assisting our customers with purchasing strategies, responding to calls for tender and taking regulatory constraints into account.
Our sector expertise enables us to guide you in structuring sustainable partnerships, segmenting targets and activating the right marketing levers. By combining strategy, operationalization and local knowledge, we can help you accelerate your development while consolidating your position in the healthcare market.
Supporting HR transformation to boost attractiveness, skills and commitment in the healthcare sector
In a sector under pressure, marked by issues of attractiveness, loyalty and skills development, HR transformation is a strategic lever. Vertone supports healthcare establishments and organizations in the evolution of their HR organization: promoting professions, developing the employer brand, improving the employee experience (integration, recognition, career paths).
We design targeted training programs, lead change management processes, and mobilize teams around meaningful HR projects.
Our approach helps to strengthen commitment, develop key skills, and create a more agile and resilient organizational culture. By integrating human issues into industry transformations, we help our customers build attractive, high-performance and sustainable working environments.
Supporting transformation
The healthcare sector is facing major changes: accelerating innovation, the rise of artificial intelligence, the digitization of services, changing user expectations, and growing challenges around data.
Vertone supports public and private sector players in defining and implementing their transformation trajectories. We analyze changes in the sector, lead strategic reflection seminars, and help you adjust your intervention models, offerings and organizations.
Our support covers the design of roadmaps, the operational management of projects, and the management of change (mobilization of stakeholders, impact analysis, anchoring in the field). By integrating technological, human and regulatory dimensions, we make each transformation a lever for differentiation, performance and lasting impact.
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