Public Sector
Consulting for the public sector: sustainable transformation of collective action
Vertone helps public and semi-public organizations define and implement their transformation strategies, service design projects and innovative projects.
Modernization, transparency, agility: growing expectations
Public and parapublic sector organizations are evolving against a backdrop of major transformations: an aging population, digital transition, ecological urgency, social inclusion and territorial divides.
Against this backdrop, citizens are demanding public services that are accessible and adapted to their needs and specific local circumstances.
Vertone's expertise in user-centric marketing, in the design of public offerings and systems, and in organizational transformation, means we can help you meet the challenges of modernizing public action, with solutions that put the user at the center of thinking and are adapted to the specific contexts of each territory.
Our solutions for a more efficient, closer and simpler public service
Frame public policies and support major transition programs
Vertone can help you define effective public policies to respond to demographic, digital, social and ecological transitions. We facilitate in-house decision-making by providing you with analysis reports and strategic briefs, which serve as operational support for your projects.
We also support you throughout your major transformation programs, from the scoping phase (definition of scope, budget, resources, expected benefits, beneficiaries, project allocation, etc.) through to launch and operational management (coordination, change management in the field, rigorous monitoring, reporting, proactive management of alerts, measurement of user satisfaction, etc.).
We promote the ownership and success of your policies by involving stakeholders and citizens through online debates, surveys and co-design workshops, to ensure broad and lasting support for your initiatives.
Last but not least, our evaluation processes enable you to objectively measure the impact of your public policies, identify areas for improvement and steer the effectiveness of your actions over time to create tangible, lasting public value.
Innovating public service design to meet new user needs
Vertone can help you design innovative public services that meet new user expectations.
We'll help you understand needs and decipher societal and consumer trends, so you can create services that are truly adapted to your needs.
By encouraging co-design and prototyping, we involve all stakeholders (users, agents, decision-makers) to design new value propositions for your public systems. We also work with financial departments to model these new services economically and guarantee their long-term viability.
Our agile approaches ensure fluid, pragmatic development, reducing design times and enabling rapid iteration thanks to real-life experimentation in pilot areas.
With a long track record of successful missions, particularly in the fields of social inclusion, digital inclusion and ecological transition, we ensure that innovation is firmly anchored in your organizations.
Last but not least, we ensure that your teams take ownership of these new services and develop their skills, so that they can be deployed on a large scale.
Optimizing every contact point for a seamless user experience
The user experience is a key issue in your public transformations, to encourage their adoption by as many people as possible.
We help you to simplify and personalize experiences, strengthening customer knowledge via data, and creating smoother customer journeys with channels and processes adapted to your different targets.
We can also help you improve the performance of your contact channels (physical, digital and remote), by designing customized itineraries and training your agents and sales forces.
We support you in measuring and analyzing customer satisfaction (Net Promoter System, Voice of Customer, etc.), in order to continuously identify levers for improvement.
Finally, we promote a user-centered innovation approach to involve your stakeholders throughout your transformation projects, and guarantee concrete, lasting results.
Prioritize your choices with an investment doctrine and a rigorous assessment of public policies
Vertone helps you prioritize your investments for maximum impact in a context of budget rationalization.
We support you in defining and updating your investment policy, capitalizing on our in-depth sector expertise, in-depth knowledge of users and forward-looking economic vision.
We also guide public investors in their investment decisions, through marketing due diligence to model the economic and marketing value of an acquisition target. Our previous missions have demonstrated our ability to provide differentiating marketing insights, adapted to new environments or niche markets.
In addition, we assess the effectiveness of your public policies using robust evaluation and gap analysis methodologies.
Last but not least, we help you take long-term impacts into account and make your decisions more objective, to ensure the sustainability and relevance of your public investments.
Organizational transformation
Vertone helps you to modernize your public organizations to adapt to the various transformations (new digital work environments, adaptation to new working modes, transformation of professions, etc.).
We identify areas for optimization of your organization through a 360° diagnosis, involving your teams in the process through participative workshops, job interviews and employee performance reviews.
We provide you with an inspiring external perspective through benchmarking comparable organizations and analyzing changes in business lines and operating modes.
We then work with you to design the organizational models best suited to your context: adjusting the organizational structure, sizing the workforce, overhauling governance, defining processes, rituals and managerial practices.
To ensure the success of these transformations, we provide local support for your management teams and employees: training in leadership and inclusive management ("Boss Leader Coach"), awareness of new ways of working, operational deployment in the field, change management and ongoing process optimization.
Last but not least, we ensure that the new practices take root over the long term, so that the transformation is sustainable and fully embraced by your teams.
Focus on ...
Further information
Case studies
Insights
Do you have a project in mind?
Contact us now for more information!
