CSR
CSR consultancy: integrating CSR into a company's core business
Faced with pressure on resources and the complexity of economic challenges, responsibility is becoming a key lever of transformation for companies. Rethinking models, expanding ecosystems, developing impact marketing and education, revealing human capital: responsibility is no longer an option.
How to align CSR strategy with business models and priorities?
The "why" is behind us. The "how" is now: how to integrate CSR into the heart of a company's activities? How can we combine economic and sustainable benefits? How can we invent new, more virtuous business models?
Using innovative methodologies, analysis frameworks and an ecosystem of expert partners, Vertone supports companies in their transformation towards a positive impact model. Our approach begins by familiarizing teams with CSR issues through seminars, workshops and educational tools. It continues with an analysis of stakeholder expectations (customers, employees, partners), an inventory of CSR actions, and the definition of a clear and engaging raison d'être.
Vertone helps formalize an impact strategy: ambition, objectives, levers, indicators and roadmap. Support includes designing responsible offers, assessing their potential, and improving existing products.
Finally, Vertone steers operational implementation: governance, integration of CSR criteria into projects, team training and development of responsible marketing. The aim is to anchor CSR commitments in the corporate culture over the long term, and to promote them to customers and employees alike.
Vertone's approach to CSR consulting
Establish a raison d'être and/or adopt the status of a company with a mission
Defining a raison d'être or becoming a company with a mission is much more than a symbolic commitment: it's a lever for transformation, aligning vision, strategy and impact.
Our teams support companies at every stage of this process, with an approach based on understanding the DNA of each company, co-construction and openness. By integrating stakeholders and linking mission, CSR and strategic steering, we help organizations to fully embody their role in society and make their commitments tangible and structuring.
Building a solid, shared CSR strategy
The structuring of a CSR strategy is today an essential lever for strategic alignment and the creation of sustainable value.
Beyond regulatory obligations (CSRD / omnibus, taxonomy, SFDR...), it makes it possible to formalize differentiating areas of commitment, directly linked to business challenges.
Our approach is based on a double materiality analysis - a key tool for cross-referencing stakeholder expectations with the company's impacts - and on a co-construction dynamic, guaranteeing internal ownership and effective operational deployment. The result is concrete objectives and key indicators to be monitored.
Experiment with and industrialize new, more virtuous business models
Faced with the limits of the traditional linear model, it is essential for companies to rethink the way they create value to meet environmental, social and economic challenges. Adopting more virtuous business models is no longer an option, but a necessity if we are to remain relevant, resilient and responsible.
Several approaches are possible, depending on the company's activity: the circular economy, to decouple growth and resource use; the functionality economy, which values use rather than possession; the low-tech model, which favors simple, repairable and sustainable solutions; or inclusive models, favoring access to all and the contribution of stakeholders.
These transformations require strategic vision, constant innovation and a good understanding of these new models.
The circular economy, the cornerstone of new responsible practices
The circular economy in itself brings together a number of actionable levers:
- Responsible sourcing: choosing sustainable, traceable raw materials with low environmental impact right from the design stage.
- Develop eco-design, to design for durability and mobility: imagine products designed to be repaired, reused, transformed or recycled - right from the design stage.
- Extend the life of products: promote repair, reconditioning and second-hand goods to extend their useful life.
- Reduce and recycle waste: prevent waste production, capture losses and transform waste into new resources.
Activate the levers of responsible marketing
Customers/citizens have high expectations of companies in terms of their ability to encourage them to change their consumption habits. The aim is to encourage more enlightened consumption, and give customers the means to consume differently by integrating CSR issues - with transparency and education.
These include :
- Develop education on CSR issues, with transparency and sincerity: set up impact scores and responsible marketing claims, rely on trusted third parties and reliable, committed labels.
- Create a committed customer relationship: offer responsible customer loyalty by inviting consumers to be agents of change
- Avoid pitting "purchasing power" against "CSR", and create synergistic responses that offer products and services at the "right" price.
Driving and supporting cultural and economic transformation
Provide keys to understanding, raising awareness and inspiring sustainable models, offers, products and services.
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