Marketing
Marketing consultancy: create impact for your customers
Vertone supports you in defining and implementing marketing strategies with a unique customer-centric approach, combining creativity, business performance vision through analytics, and a strong operational focus. Our aim is to build effective, measurable systems that are adopted by marketing teams, in coordination with other corporate functions.
Why use a marketing consultancy?
Marketing functions today play a key role in business transformation and sustainable value creation. They are particularly impacted by the irruption of data and AI into business processes.
Vertone supports its customers in defining and implementing effective, differentiating and customer-centric marketing strategies.
We provide cutting-edge expertise across the entire marketing chain, with a proven ability to transform vision into concrete results. Thanks to a detailed understanding of customer needs, a rigorous methodology and a firm grounding in real-life usage, we build marketing levers that are effective, measurable and adopted by teams.
We are involved in defining the value proposition, offering strategy, positioning, and activating growth levers. We help design effective customer journeys, optimize marketing campaigns (digital and omnichannel), and strengthen customer acquisition and loyalty policies.
Vertone stands out for its ability to design customized, high value-added solutions, integrating sector-specific features and technological innovations.
The Vertone approach: performance, relevance and pragmatism
Design products and services in line with customer needs and market trends
The design of products or services for large-scale projects requiring all the company's functions to be aligned with customer needs and market trends.
Beyond the strategic construction of the offering, we model its economic viability and pilot prototyping and testing phases, to bring operational products/services to market.
Define a differentiating and impactful value proposition
The value proposition must enable the company to formulate differentiating and impactful promises to customers.
Our approach combines the definition of priority customer targets, brand identity and positioning in relation to the competition, and the definition of offer components. We co-construct value propositions with your teams, assessing their business impact and identifying the marketing plan to be implemented.
We support all the company's businesses to ensure the deployment of the value proposition, with a focus on the end customer.
Structuring and managing a portfolio of value-creating products and services
The portfolio of products and services must be optimized according to the customer value generated, to maximize the coherence of the customer promise and economic performance.
We define development priorities by analyzing customer or sales data and customer or market research.
These evolutions can be opportunities to enrich the offer and cover new customer needs, reposition the mix or rationalize the offer, while estimating the associated risks.
Develop pricing, promotion and generosity strategies aligned with customer value
Our pricing approach provides a complete vision of pricing strategies, promotions and generosity mechanisms.
It uses analysis of perceived value, sensitivity to price variations and generosity to define pricing and promotional policies that are consistent with brand strategy, profitable and maximize real customer value.
Use customer segmentation to enhance the relevance and value of your actions
Defining customer segmentation by value is at the heart of marketing strategy. It enables us to define coherent marketing and customer plans, and to adapt all our levers in a targeted and differentiated way.
Customer segmentations (RFM, consostyle, Customer lifetime value), networks (territorial, clustering) and scoring (potential, promophilia) are built with our Data unit and made available to your teams for appropriation and integration into your tools.
Deploy B2C marketing strategies to attract, convert and retain customers
Attract, convert, retain: B2C marketing covers a wide range of objectives.
We help consumer brands manage their omnichannel marketing plans. From acquisition to loyalty, we activate digital, CRM, retail and media levers to engage consumers.
We take into account the specific characteristics of each sector and measure the performance of each share in detail.
Activate acquisition and media levers to generate qualified traffic
Acquisition refers to strategies aimed at attracting new customers or targets via paid or free levers.
We identify the targets to be acquired, the omnichannel acquisition levers and associated internal processes (marketing & sales), and analyze campaigns to maximize the effectiveness of investments and the generation of qualified traffic, with a ROI approach.
Design loyalty and retention strategies that create long-term value
We design and implement relationship strategies that create long-term value. Loyalty programs, CRM animation, customer experience or after-sales service: each lever is designed to reinforce commitment and limit attrition.
Each initiative is measured and optimized to reduce churn, extend customer life and increase long-term value, in conjunction with data-driven analysis of actual customer behavior.
Optimize B2B marketing strategies for complex purchasing decisions
Marketing strategies have to adapt to the specificities of B2B: highly differentiated customer targets, sometimes long purchasing cycles, multiple decision-makers, complexity and technicality of the offer.
We structure customer-focused strategies, integrate ABM (Account-Based Marketing) approaches, optimize complex buying paths and facilitate marketing-sales alignment.
Our approach identifies differentiating marketing levers (inbound, lead qualification, targeted actions) and supports customers in their implementation.
Select and deploy marketing software solutions tailored to your needs (CRM, CDP, etc.)
Choices in terms of marketing solutions are often part of marketing transformation projects. They must be adapted to the company's context and needs.
That's why we support our customers in analyzing needs, selecting and implementing marketing solutions (CRM, CDP, DMP, marketing automation solutions).
Thanks to our understanding of business needs and our knowledge of market technologies, we can guarantee high-performance tools that are adapted to specific uses, guaranteeing their adoption with an appropriate change strategy.
Focus on...
Focus on ...
Focus on ...
Case studies
Insights
Do you have a project in mind?
Contact us now for more information!
