Innovation & Experience Design
Innovation and design consultancy: from idea to impact
At Vertone, we turn ideas into concrete, sustainable experiences with a team of in-house designers.
From exploring emerging trends to bringing products to market, we mobilize user-centered methodologies such as design thinking, rapid prototyping and real-life usage analysis to design innovative, differentiating solutions aligned with your strategic challenges and business ambitions.
Why is innovation no longer enough?
Innovation remains at the heart of companies' strategic priorities, but they still have too little capacity for active innovation. This paradox reflects a major challenge: customer expectations are evolving faster than companies' ability to adapt.
In an environment marked by the rise of disruptive technologies (generative AI, automation), heightened environmental requirements and increased demand for personalization and transparency, traditional models are no longer sufficient.
Companies must now combine speed-to-market, controlled risk-taking and continuous experimentation, while integrating the challenges of sustainability and social commitment.
Vertone responds to this need by offering an innovation approach focused on the user experience and concrete impacts: from the definition of your ambition to the industrialization of differentiating solutions, we structure and accelerate your projects to turn them into genuine levers of sustainable performance.
- Exploration and foresight: immersion in emerging trends (AI, design fiction, learning expeditions) and activation of a network of innovative ecosystems (start-ups, partners).
- Structuring innovation strategy: governance, target organization, business models (open innovation, innovation cells), partnerships.
- User-centered design: ethnography, scoping, omnichannel pathways and rapid prototyping with a test & learn approach.
- Piloting and deployment: experimentation (POC, MVP) and industrialization with rigorous monitoring, guaranteeing agility, robustness and lasting impact.
Vertone works across the entire innovation cycle, from ideation to execution, to create useful, differentiating solutions aligned with your market challenges.
Vertone's approach to innovation and experience design
Offer, service or business model design
Innovation is no longer limited to product launches. Vertone, a strategy and design consultancy, can help you create high value-added offers, focused on user needs, tested and validated.
Our methodologies enable us to design robust, differentiating business models that are aligned with your business objectives to maximize the value created.
Structuring and anchoring a collaborative innovation approach
Vertone designs pragmatic, collaborative innovation approaches tailored to your corporate culture. Using formats such as hackathons, design thinking and structured ideation, we co-create innovative, concrete and strategically relevant solutions.
Our approach aims to anchor innovation in your internal processes to generate performance and collective commitment.
Integrate eco-design as a lever for differentiation and performance
Vertone integrates eco-design from the earliest stages of design to transform environmental constraints into business opportunities. By anticipating ecological impacts, we help you design responsible, sustainable and high-performance offers.
This approach strengthens your differentiation while meeting societal expectations and the market's growing regulatory requirements.
Create a product design (UX/UI) that reinforces commitment and credibility
Effective UX/UI design directly influences user engagement and brand credibility.
Vertone designs intuitive, aesthetic and high-performance digital interfaces, from scoping to optimization. Our digital journeys boost conversion, customer satisfaction and the positive perception of your company across all digital channels.
Create 360° customer journeys and experiences to generate loyalty and value
In an omni-channel world, mastering customer journeys is essential. Vertone can help you design coherent, engaging 360° experiences.
With tools like CX Blueprint, we orchestrate seamless interactions between human and digital touchpoints to maximize loyalty, customer value and overall performance.
Creating memorable experiences through emotional design and storytelling
Vertone integrates emotional design and storytelling into your offers to create memorable, differentiating experiences. By mobilizing emotions, we encourage memorization, commitment and loyalty.
Our approaches reinforce the perceived value of your products and services, while creating a strong bond between your brand and your customers.
Focus on ...
Focus on ...
Case studies
Insights
Do you have a project in mind?
Contact us now for more information!
