Transport & Mobility
Transport & Mobility: accelerating the transition to sustainable, high-performance models
Vertone supports operators, local authorities, infrastructure managers and private players in their strategic and operational transformations. Our aim: to help structure a more legible, leaner and more efficient transport and mobility ecosystem, capable of meeting new user expectations, growing regulatory constraints and the imperatives of decarbonization.
New uses, new requirements, new business models
The transport and mobility sector is undergoing an unprecedented transformation, driven by heightened environmental demands, the need for greater infrastructure resilience, and the multiplication of mobility modes and interfaces.
The gradual opening up of markets is intensifying competition, while the pressure on business models is increasing, in a context where users expect fluid, personalized and seamless experiences.
In this complex and constantly changing environment, the ability of players to combine organizational agility, technological innovation and operational excellence is becoming a decisive factor.
More than ever, transforming these constraints into levers for differentiation and value creation is essential to boost competitiveness and win the preference of customers and users.
Our solutions to accelerate the transformation of the transport sector
Build your market strategy and accelerate your development
The gradual opening up of markets, the blurring of historical borders and the redefinition of the value chain are profoundly transforming the transport sector.
At the same time, the growing complexity of the regulatory framework, between climate plans, European regulations, CSR/ESG criteria and accessibility requirements, means that competitiveness must be reconciled with compliance.
We support you from the formalization of the strategic target through to operational execution:
- Market studies and segmentations to identify the most relevant growth drivers.
- Regulatory analysis and forward-looking studies to anticipate the impact of changes in standards.
- Designing sustainable business models and structuring marketing plans and partnerships.
- Optimize your responses to calls for tender to maximize your chances of success.
Our approach systematically integrates territorial, social and environmental impacts, in order to combine economic performance with the creation of sustainable value.
Design innovative offers adapted to new uses
The diversification of transport modes, whether rail, public, soft, shared, individual or on-demand, is profoundly transforming usage.
Against this backdrop, transport operators need to adopt a systemic, integrated approach, reconciling business challenges, customer experience and environmental objectives.
We can help you design and deploy innovative mobility solutions:
- Diagnosis of existing situation, customer segmentation and understanding of customer expectations, in order to identify constraints and opportunities to be exploited.
- Designing services and user experiences to promote intermodality and smooth travel.
- Eco-design and adapted pricing, combining accessibility and economic viability.
- Opportunity studies and business cases, to secure your investments and prioritize high-impact initiatives.
- Marketing and launch management, guaranteeing the adoption and commercial performance of new offers.
Our approach combines innovation, pragmatism and sustainability, to offer concrete solutions that meet new uses while creating a sustainable competitive advantage.
Creating a differentiating and memorable customer experience
In a market where modal preference is now based on experience, transport players need to combine hyper-personalized services, technological innovations (geolocation, predictive and generative AI) and high value-added human support.
We help you design and deploy highly differentiated customer journeys, capitalizing on all your contact points:
- Personalized, contextualized travel information in real time.
- Modernized distribution
- Smooth, seamless intermodal journeys.
- Digitizing customer relations, for greater responsiveness and efficiency.
- Service quality and loyalty programs, focused on impact and ROI.
Our approach covers the entire customer lifecycle, from acquisition to loyalty, transforming the experience into a strategic lever for competitiveness and modal preference.
Modernizing and integrating your distribution
The distribution of transport services is evolving rapidly, driven by expectations of flexibility, simplicity and personalization. Modular subscriptions, dynamic or on-demand pricing, contactless payment: these new models are redefining market standards and forcing players to rethink their approach.
We support you in redesigning and integrating your distribution strategies:
- Development of innovative pricing models, aligned with new uses and loyalty drivers.
- Intermodal platform, to simplify access to different modes of transport and streamline the purchasing process.
- Optimization of physical and digital points of sale (branches, counters, distributors, e-commerce, MaaS) to maximize performance and customer satisfaction.
Our approach aims to combine commercial efficiency, user fluidity and technological integration, to position distribution as a genuine lever for growth and differentiation.
Managing transformation at all levels of the organization
The success of mobility players depends on their ability to align corporate culture, organization and skills with new market expectations and societal challenges.
Developing a strong customer culture, integrating environmental imperatives and driving in-depth change have become essential levers for sustainable performance.
We support you in the global transformation of your organizations:
- Definition of vision and raison d'être, integrating the customer and sustainability dimensions.
- Changes in managerial practices and business postures, to anchor customer culture on a daily basis.
- Draw up transformation master plans, change management plans and training plans, to get your teams on board and develop key skills.
- Definition of a target organization, to optimally meet its strategic objectives.
- Energy transition and climate adaptation, integrated into operational plans.
Our approach aims to anchor transformation in the long term, by combining strategic alignment, human mobilization and operational performance.
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