Real estate
Real estate players face up to the transformations of an increasingly demanding sector
Vertone supports public and private real estate players involved in the development, marketing and management of housing, offices and shopping centers in their development strategy and business transformation. Find out more about our work on your business model, your marketing and sales policy and your CSR performance.
Real estate: a sector in need of reinvention to meet new expectations
The real estate and construction sectors are undergoing an unprecedented transformation. Between regulatory pressures, environmental imperatives, changing uses of work and commercial spaces, new consumer expectations, digitization of customer paths, the digital revolution and economic tensions, players are having to rethink their business models in depth to remain competitive and meet the challenges facing society.
Vertone supports real estate players - developers, property owners, lessors, managers, operators and distribution networks - in meeting these challenges and capturing growth opportunities.
Our areas of expertise :
- Strategy and new business models: define differentiating offers, rethink customer paths, develop new sources of revenue.
- Customer experience and relationship marketing: design innovative loyalty programs, improve the tenant, investor or buyer experience.
- Digital and data: leveraging technologies to optimize marketing, asset management and customer relations.
- Environmental transition: support for the decarbonization of the real estate stock and adaptation to regulations (Climate Law, European taxonomy, etc.).
Our added value:
- Recognized sector expertise across the entire real estate value chain.
- A tailor-made approach combining strategic vision and operational execution.
- An ability to federate stakeholders and manage ambitious transformation projects.
Our solutions to meet your challenges
Develop an asset enhancement and repositioning strategy
In a context of changing uses and pressure on valuations, it is essential to rethink real estate strategy in order to optimize the economic and social performance of assets. We support players in the sector in identifying levers for value enhancement: restructuring, change of use, revenue diversification, energy efficiency improvements.
We manage the operational, marketing and commercial repositioning of real estate assets, based on activation or disposal business plans. Our approach aims to maximize portfolio value while meeting new user needs. By integrating economic, environmental and social dimensions, we help our customers transform their real estate assets into a strategic lever for sustainable performance.
Optimize customer paths and tenant/buyer relations
The customer experience has become a key differentiating factor in the real estate sector. We help developers, landlords and property managers define fluid, personalized and digitalized customer paths.
From prospecting to delivery, including management and maintenance, we map purchasing paths and implement solutions such as electronic signatures, online customer spaces, and UX/CX optimization tools.
Our aim: to improve customer satisfaction, build loyalty and enhance the value of our real estate offering. By integrating the expectations of tenants and buyers, we help our customers build lasting relationships and strengthen their brand image.
Imagining new business models
Real estate is evolving towards a service-based logic, where use takes precedence over ownership. We support industry players in the creation of new business models: hybrid offers, service platforms, property as a service.
By rethinking the relationship between operation, use and value, we help our customers generate recurring revenues, differentiate their offer and build loyalty among their users. This transformation enables us to meet the expectations of new ways of living and working, while boosting the profitability of our assets.
Our approach combines innovation, strategy and in-depth knowledge of usage to build sustainable, scalable models.
Managing real estate costs and performance
Cost control is a key issue for property asset managers. We help optimize operating expenses (OPEX), monitor maintenance and works costs, and define asset performance KPIs.
Our approach also enables us to rationalize the real estate portfolio, by identifying under-utilized space and reducing unnecessary m². Using appropriate management tools, we help our customers to improve operational efficiency, optimize resources and boost the profitability of their portfolio.
This approach is part of a sustainable performance approach, combining financial rigor and quality of service.
Integrating CSR issues into real estate strategies
CSR issues have become an essential part of real estate strategy. We support companies in drawing up operational ESG roadmaps, integrating the principles of energy sobriety, and prioritizing green investments. By making CSR a driver of differentiation, we help our customers to align impact and performance.
This approach enables us to meet the expectations of investors, users and regulators, while reinforcing the intangible value of our assets. Sustainable real estate thus becomes a strategic lever for building a responsible, attractive and resilient offer.
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