Energy & environment
Strategy and transformation consulting for the energy and environment sector: making the energy transition a success
Whether you're an energy producer, distributor, supplier or consumer of energy and utilities, Vertone can help you develop your range of offers and services, and transform your business.
The energy sector in a time of upheaval
The energy sector is undergoing a profound transformation, driven by the urgency of climate change, a new geopolitics of energy and the rapid development of energy transition technologies.
The development of activities to harness the potential of low-carbon energies - nuclear, solar, wind, hydro, geothermal, bio-methane and stationary storage - is becoming strategic for achieving climate targets.
At the same time, market volatility and the need to guarantee energy sovereignty are shaking up traditional models, and the rise of digital technology, smart grids and energy storage is redefining the uses and expectations of consumers, who are now more active and engaged.
Incumbents need to adapt their strategies, invest in innovation and support their customers in their drive for greater sobriety and efficiency.
More than a sector in transformation, energy is becoming a central lever for economic, social and environmental transformation.ion), increased competition and new entrants. Rely on a few key figures or trends (REPowerEU, carbon neutrality, etc.).
Our solutions for your energy and environmental transition projects
Develop new markets and activities across the value chain
Vertone supports its customers in identifying and developing emerging markets, such as decentralized production, energy flexibility, storage and hydrogen. Vertone operates across the entire value chain: sourcing, production, distribution and services.
Our approach combines strategic analysis (customer, market and opportunity studies, regulatory analysis, international benchmarking, marketing mix strategy) and operational framing (business plans, economic models, go-to-market). Our consultants specialize in the design and marketing of new "Energy as a Service" business models.
The aim is to position companies as leaders in an energy ecosystem in transition, while creating synergies between traditional players, start-ups, trade federations and major corporations.
Innovate and market new energy products and services
Vertone works with energy players to design differentiating products and services, with a view to greater sobriety and flexibility: electric mobility offers, photovoltaic self-consumption, intelligent energy management, new supply offers with tariff signals...
Support covers all stages: exploring customer needs, co-designing offers, assessing value, prototyping and bringing to market. Vertone also mobilizes behavioral analysis tools, agile methods and digital platforms to accelerate time-to-market.
The aim: to develop offers that are anchored in usage, aligned with low-carbon trajectories, and ready to establish themselves as benchmarks in B2C, B2B and B2G markets.
Develop your teams' sales performance
Against a backdrop of fierce competition and transformation, companies need to boost the efficiency of their sales forces, whether in B2B or B2C. Vertone supports energy and environmental companies in analyzing purchasing paths, optimizing sales processes and upgrading team skills.
Vertone's expert sales and negotiation consultants support sales managers in redesigning their sales strategy by customer segment, their sales pitches, the implementation of CRM tools, the delivery of targeted training courses, and the monitoring of sales team performance.
The aim: to identify sales performance opportunities and create tailor-made solutions to boost conversions, improve customer loyalty and maximize value per customer, in line with CSR performance.
Transforming the experience and improving customer satisfaction
Vertone helps players in the energy and environment sectors to make the customer experience a key differentiating factor, in a sector that has historically focused on technical solutions. Vertone's consultants work with marketing and sales departments to rethink customer journeys around key moments: subscription, moving, billing, incidents, complaints, advice.
Using UX diagnostics, design workshops and customer surveys, the firm identifies major irritants and proposes concrete solutions to improve fluidity, personalization and transparency. Vertone has referent benchmarks for digital tool implementation projects (selfcare, AI deployment, engagement platforms) and training to help customer relations teams better understand the behavior of energy and low-carbon solutions buyers.
The objective: develop the value of your customer portfolio by improving NPS, reducing churn and increasing the referral rate.
Succeed in your strategic transformation in the age of AI and changing customer behaviors
Faced with the rapid evolution of energy uses, customer expectations and the rise of artificial intelligence, energy players must fundamentally rethink their strategy, organization and market position.
Vertone supports this transformation, reconciling the adoption of disruptive technologies with the development of a strong customer and sales culture.
We work to change internal behaviors towards greater agility, attentiveness and responsiveness: call center bounce-back, energy/services cross-selling, development of multi-tenancy.
At the same time, our consultants support the deployment of AI in sales and customer relations functions: consumption forecasting, personalization of paths, dynamic pricing, automation of services. From the identification of use cases to the organizational roadmap, we ensure deployment aligned with your ambitions and CSR commitments.
Our team of experienced consultants can also help your management bodies (COMEX, CODIR) to create a collective, shared dynamic and formalize your development strategy.
The objective: optimize your acquisition costs and develop your market share.
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